Date: November 5, 2013
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Hosted by Chris Dyer, the CEO of PeopleG2. Talent Talk Radio features engaging conversation with CEOs, thought leaders and HR executives. TalentTalk connects professionals who care about talent-related issues and share their insights on employment solutions.
Today’s guests are Katie Moore, Director, Recruitment Marketing and Technology, CACI International, Inc.; and John Cecil, President/Co-Founder, Innovate Media Group and Oculu Video Solutions.
Social, mobile and digital trends have dominated the careers of both Moore and Cecil. For Moore, it has completely transformed the way she does business and finds talent. As for Cecil, he has built a successful career equipping other companies to unleash the power of video today.
Moore is on the talent acquisition team at CACI, which provides information services in support of national security missions, and today employs more than 115,000 people globally. Having been a recruiter and a marketer, Moore now combines both skill sets in her oversight of mobile careers and social recruiting.
Digital Talent Ecosystem
As a government contractor, CACI is often vying for same candidates as its competitors. “Differentiating ourselves from our competitors is what keeps me up at night,” shares Moore. For her, the key is to help talent understand how they fit into the CACI culture.
Social media has dramatically changed her landscape, of course. As a practice, Moore doesn’t schedule any meetings before 10 a.m. because she dedicates the mornings to reading about new tools and trends that could help CACI gain competitive advantage. This is especially important since, as Moore observes, “there is so much noise out there, it’s hard to reach people.” For recruiters, “it used to be ‘post and pray’ but now recruiters really have to be marketers themselves and not expect that a top candidate is just going to apply.”
Regardless, CACI’s number one source of talent comes from employee referrals. Their second greatest channel of talent is veterans, which today comprise 20 percent of CACI’s workforce. CACI rounds out this mix with social media channels – from LinkedIn to Facebook – as well as SEO. Of note, however, is that CACI tags all jobs to ensure they can track how candidates are finding them and adjust their marketing channels as needed.
Upon her parent’s retirement, Moore became an “accidental entrepreneur” and ran the family business, The Observer Newspapers. The experience taught her three key lessons she’s taken with her today:
- Take advantage of help. “There is no shame, only admiration, in asking for help.”
- Network obsessively.
- Be curious and read.
Other key leadership shapers for Moore came from her family and colleagues. From her mother, Moore learned “to make a sale but also to care about the client.” From her former boss at CACI, she came away with a willingness to question everything and not accept the status quo.
What are you Reading?
Katharine Graham’s biography “Personal History,” through which Moore was “humbled by [Graham’s] realness.”
How Can I Connect with You? Connect with Moore on LinkedIn, or visit www.caci.com, or the company’s LinkedIn page.
A former Yahoo executive, Cecil now devotes his entire focus to the online video space. His company developed a software platform called Oculu that serves video for their customers, from production through delivery of video content. Cecil has seen video change businesses, not only in how they communicate to their customers, but also internally. To package his insights on the power of video, Cecil recently published a book, “The Online Video Revolution,” to teach marketers how to use video to communicate their messages to compete.
Small Company, Big Company
“Working for big companies has really helped me as an entrepreneur. I don’t think without [it] I would be as successful as I am right now,” observes Cecil. In particular, it instilled in him techniques to effectively manage a business. Cecil also believes the reverse is true – bringing small company experience to larger organizations can be equally valuable. For instance, smaller companies tend to have more free-flowing creative processes without the fear of politicking or hierarchy interfering.
Oculu has seen challenges in recruiting upper management, as talent often don’t strike the right balance between technical ability and strong business analytics. When looking for talent, Cecil scouts for people “who aren’t specialized and…are self-sufficient from a tools standpoint.” While this doesn’t mean they need to be experts in all categories, they need to be able to know how to leverage the tools at hand. Cecil encourages younger talent to get involved in skill sets today that will power the major trends in the future of media. He also scouts for passion. Particularly in smaller companies, Cecil contends that not only does an employee have to be passionate about the work they do, but also about the company for which they do it.
What are You Reading?
Cecil is reading “Devil in the White City,” the story of the World’s Fair, following the path of its lead architect.
How Can I Connect with You? Reach Cecil at www.innovatemedia.com
Each week, we have fantastic guests share their insights on employment solutions and talent development. Tune into the show next week, and remember, do what you love….and show the world how talented you can be, today.